Hot topics close

Release date, Ja Morant's reaction and more: Here's what to know ...

Release date Ja Morants reaction and more Heres what to know
Release date, plans and reaction from Nike and Ja Morant after the unveiling of his first signature shoe.

Ja Morant presented an early Christmas gift to himself and fans everywhere by unveiling the first look at his Ja 1 Nike signature sneaker.

The Memphis Grizzles all-star point guard Morant is the fifth active player with a Nike signature sneaker and the 23rd player in NBA history.

In a press release Sunday from Nike basketball, the brand introduced Morant as the first Gen Z signature athlete. He will wear the sneaker in the Christmas Day game against the Golden State Warriors.

From the release date, Morant's first comments, and the goal of the sneaker, here is everything you need to know about Morant's shoe.

Release date, sneaker and logo plans

The Ja 1 is expected to release globally in April of 2023.

Morant and the Nike design team had been working more than two years on the sneaker and marketing plans around it. Morant's logo features the letters JA above a chevron. Nike said it is a "nod to the verticality, speed and sharpness of Morant's game."

Nike will release more details and plans for Morant's signature sneaker closer to the release date.

“NIKE, Inc. is honored to partner with Ja Morant to serve the future of athletes and sport," Scott Munson, Nike VP, Global Men's Basketball said in the news release. "Morant, Nike Basketball’s first Gen Z signature athlete, is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play. His authentic personality, deep love for his community and family and joy for the game make him very special — on and off the court. We are thrilled to add Morant to our signature roster and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.”

For subscribers:How Ja Morant's Nike rise could lead to successful signature sneaker

Unwritten rules:Why Memphis Grizzlies players are careful about NBA unwritten rule about signature shoes

Opportunity:How Kyrie Irving's Nike conflict could unlock Ja Morant's signature sneaker

Inside the sneaker

Morant often wears Kobe Bryant and Kevin Durant sneakers during games, and you can see similar features of both in his first sneaker. The Ja 1 has a similar low-cut model, but the performative goals mimic those that you would expect of a sneaker from Morant. He wanted the shoe to support his ability to cut, jump, dunk and perform crossovers.

“It’s constructed to keep players in control, maximize hang time, and reduce landing force through lockdown benefits," Nike said.

Ja Morant's mindset is sprinkled into the shoe

Morant's shoe will represent his road traveled to this point of his NBA career. He has the words "beneath no one" tattooed on his left arm. That's a part of the mentality and grind Morant wants others to feel when wearing the Ja 1.

That grind included doing 800 box jumps on a tractor tire every day while imagining being in the NBA. The mentality of the shoe is aimed to reflect that.

“It’s a shoe for underdogs who have the dawg in them, kicks for anyone who has been underrated or overlooked," Morant said.

Similar shots
News Archive
  • Apple Music Replay
    Apple Music Replay
    Apple Music Replay 2024 has arrived. Here's how to find your ...
    4 Dec 2024
    6
  • Nytimes
    Nytimes
    The Needle: Live 2024 Presidential Election Forecast
    5 Nov 2024
    9
  • I'm a Celebrity 2024
    I'm a Celebrity 2024
    Meet Skye Wheatley, I'm a Celebrity Australia 2024's bright and ...
    24 Mar 2024
    1
  • Coyote
    Coyote
    Coyote Drags Toddler in Front of Her Los Angeles House, Dad’s Quick Reflexes Save the Day
    5 Dec 2022
    4
  • Fulham vs Man United
    Fulham vs Man United
    Fulham vs Manchester United LIVE: Premier League updates, latest ...
    26 Jan 2025
    8
  • Robert Pattinson
    Robert Pattinson
    Robert Pattinson Says He Makes Stuff Up For Interviews
    9 Feb 2022
    2
This week's most popular shots